the virtual animal
Virtual reality is not just for us humans.
Prompted by an internet article about cows, which now wear VR goggles, I decided to create a part-prototype for a handheld augmented-reality user-journey.
Hook to the digital experience are speculative movie-posters, isometrically stylised. Both posters were equipped with handheld augmented reality capability, made possible by image recognition. The static print products thus come to life and serve as a low-fidelity showcase of a technology that is increasingly entering our lives.